n-tech Research believes that self-cleaning materials likely will become one of the largest segments of the smart materials business, growing from around $250 million today to around $3.3 billion by 2020, and then doubling to $7.7 billion by 2022.

There may be 100-200 companies involved in this sector in some way. However, a select handful stand out by virtue of their size and market power, history in self-cleaning materials, and/or stated intentions in this space. We will continue to watch their progress -- jointly, perhaps -- in bringing leading-edge self-cleaning technologies into commercial use.

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The term “smart textiles” has been around for years, but has received new currency in an era that is examining the business opportunities that are emerging from smart materials and the Internet-of-Things (IoT). Based on this new environment, there are two kinds of smart textiles that will generate significant revenues over the next decade

Smart textiles using smart materials:

Smart textiles using sensors and electronics:

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We believe that the meaning of “smart antimicrobial” is clear enough to devise a classification of these materials and an analysis of the opportunities for different kinds of smart antimicrobials.  We do this is below.  Here we profile the several classes of smart antimicrobials that are currently commercialized or in development, along with the opportunities that stem from them.

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Recent n-tech Research industry analysis suggests that in 2015 around $73 million will be spent on color-shifting exterior surfaces.  Color-shifting paints can be expensive and we have seen a high-quality paint job using a color shifting paint quoted $12,000.

We are also seeing a growing interest in color-shifting automotive surfaces; a trend that we think will take the market for color-shifting automotive exterior surfaces to over $475 million by 2020.  n-tech believes another $120 million in revenues from color-shifting automotive interiors is possible in the same timeframe

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Several powerful demand factors are driving the need for improved antimicrobials, and their seriousness means the number and type of surfaces that need to be protected are growing in number. As the result of these trends, n-tech believes that there will be important business opportunities for “smart antimicrobials,” harnessing the power of smart materials to combat microbial breakouts.

Understanding the evolution of these materials and their targeted end markets will help developers and suppliers identify and capitalize on the best revenue opportunities.

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Our views on the markets for color-shifting technologies add up to a current market size of roughly $380 million, but ramping up fast: exceeding $1 billion by 2019, approaching $2 billion by 2020, and nearly $4 billion by 2022. The biggest segment is in construction -- there's a lot of surface to cover on a building wall -- which we see representing a little more than half the market today and through our eight-year forecast. We expect automotive use of color-shifting technologies will grow substantially, from about 20% of the market today to nearly a third by the end of our forecast.

Brand protection is currently the third-biggest segment, but we don't see this as much of a high-growth area, mainly because of the small amount of material used. It's currently about a quarter of the marketplace but will only double in value through 2022. Where we see the biggest growth in terms of revenues throughout our forecast is in clothing and textiles, which we see at just at just 3% of today's color-shifting market but rising to more than 7% by 2022. At the bottom end is the market for sensors, which as described above as very low-end and low-margin areas.

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  • Smart Structures In the Construction Industry: 2016-2025 Slides

  • Smart Structures in  Aerospace: Market Opportunities – 2016 to 2025 Slides

  • Smart Textile Markets 2016-2023 Slides

  • Markets for Smart Antimicrobial Coatings and Surfaces–2015-2022 Slides


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