Recent n-tech Research industry analysis suggests that in 2015 around $73 million will be spent on color-shifting exterior surfaces.  Color-shifting paints can be expensive and we have seen a high-quality paint job using a color shifting paint quoted $12,000.

We are also seeing a growing interest in color-shifting automotive surfaces; a trend that we think will take the market for color-shifting automotive exterior surfaces to over $475 million by 2020.  n-tech believes another $120 million in revenues from color-shifting automotive interiors is possible in the same timeframe

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Several powerful demand factors are driving the need for improved antimicrobials, and their seriousness means the number and type of surfaces that need to be protected are growing in number. As the result of these trends, n-tech believes that there will be important business opportunities for “smart antimicrobials,” harnessing the power of smart materials to combat microbial breakouts.

Understanding the evolution of these materials and their targeted end markets will help developers and suppliers identify and capitalize on the best revenue opportunities.

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Our views on the markets for color-shifting technologies add up to a current market size of roughly $380 million, but ramping up fast: exceeding $1 billion by 2019, approaching $2 billion by 2020, and nearly $4 billion by 2022. The biggest segment is in construction -- there's a lot of surface to cover on a building wall -- which we see representing a little more than half the market today and through our eight-year forecast. We expect automotive use of color-shifting technologies will grow substantially, from about 20% of the market today to nearly a third by the end of our forecast.

Brand protection is currently the third-biggest segment, but we don't see this as much of a high-growth area, mainly because of the small amount of material used. It's currently about a quarter of the marketplace but will only double in value through 2022. Where we see the biggest growth in terms of revenues throughout our forecast is in clothing and textiles, which we see at just at just 3% of today's color-shifting market but rising to more than 7% by 2022. At the bottom end is the market for sensors, which as described above as very low-end and low-margin areas.

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In our view, there are roughly five end-markets with the most to gain from incorporating color-shifting technologies into end products: clothing and textiles, security and brand protection, automotive, construction, and sensors (a vast range of lower-end uses). Each sector displays a growing interest in the added value that color-shifting functionality could provide. Moreover, within these segments are many prominent companies adopting these technologies, firms that understand what drives demand within their markets.

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As n-tech sees it, all this represents a significant opportunity for smart materials in the form of smart antimicrobials that take completely new paths towards the destruction of microbes.  However, n-tech also believes that smart antimicrobials will face serious competition

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n-tech Research has witnessed the progression of technologies and products and suppliers into—and more often, out of—the BIPV market over the past six years. This market, as we see it now, is in a transition where it and must refine its messaging to an end-user base with shifting priorities.

More than ever, BIPV needs to be sold—and technologically developed—with an emphasis on aesthetics and what can be called its "smart" capabilities, vs. simply energy generation.  

While energy efficiency is – and will remain – an important factor shaping sales of BIPV products.  This means that in the future there will be more dimensions along which BIPV firms can compete.  These, for example, would include color, transparency and substrate conformability.

We predict an acceleration toward truly integrated BIPV products within a building envelope, and a reshaping of manufacturing strategies and supply chains to develop and deliver these products.

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