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Electrochromic Glass and Film Markets – 2014-2021

Electrochromic (EC) glass is already being used in considerable quantities for smart mirrors by Gentex, but NanoMarkets believes that EC glass also has considerable opportunities going forward in the smart windows market.  Indeed, of the half-dozen technologies that are currently being aimed at the emerging smart windows sector, it seems likely that EC glass will do the best in the marketplace. This report also considers the possibility that entirely new electrochromic materials may emerge for smart glass in the next decade. 

Based on NanoMarkets six years' experience of analyzing the smart glass market, we have published this report which identifies the main opportunities in the EC space, not just in windows and mirrors, but also in emerging areas such as cell-phone cameras.  The report includes granular eight-year forecasts of EC glass in volume and value terms, with breakouts by application, material type and substrate.

The report discusses how EC glass and film will shape up in the market compared to other smart glass technologies and also looks at the various electrochromic materials that can serve as the basis for EC glass.  It also assesses the business strategies of the specialist firms that operate in this area and provides an in depth understanding of why giant firms such as Corning, GE, Guardian Glass, Merck, Saint-Gobain, and Seagate have all made investments in EC Glass.

This report is designed to be a strategic guide to the opportunities in electrochromic glass and film for business strategists, market planners and product management in the glass and specialty chem industries as well as at smart glass start-ups.

Executive Summary
E.1 The Promise of Electrochromic Glass
E.1.1 Automotive Mirrors
E.1.2 Smart Windows
E.1.3 Cameras
E.2 Current and Future Materials Opportunities in Electrochromic Glass
E.3 Firms to Watch in the Electrochromic Glass Space
E.3.1 EC Technology Providers
E.3.2 Glass Companies
E.3.3 Specialty Chemical Companies
E.4 Summary of Eight-Year Forecasts for Smart Windows Materials
Chapter One:  Introduction
1.1 Background to This Report
1.1.1 Electrochromics Rises
1.1.2 Materials, Manufacturing, Challenges
1.2 Objective and Scope of This Report
1.3 Methodology of this Report
1.3.1 Data Collection
1.3.2 Forecasting Methodology
1.4 Plan of this Report
Chapter Two: Electrochromic Glass Technology
2.1 Electrochromic Glass and Film:  Basic Materials Platform
2.1.1 Electrochromic Glass versus Film
2.2 Advantages of Electrochromic Glass and Film
2.2.1 Switching Speeds and How They Influence Materials Choice
2.3 Manufacturing Developments
2.4 Electrochromic Materials for Smart Windows
2.4.1 Transition Metal Oxides (TMOs)
2.4.2 Polymers
2.4.3 Reflective Hydride
2.4.4 Nanocrystals
2.4.5 Violegens
2.5 Transparent Conductors
2.6 Eight-Year Forecasts of EC Glass by Type of Material
2.7 Key Points in this Chapter
Chapter Three: Hybrid Photochromic/Electrochromic Smart Glass
3.1 Materials Platforms for Hybrid Photochromic/Electrochromic Smart Glass
3.2 Photo-electrochromic R&D at Fraunhofer ISE (Germany)
3.3 SWITCH Materials
3.4 Eight-Year Forecasts of Hybrid Photochromic/EC Glass by Type of Material
3.5 Key Points Made in this Chapter
Chapter Four: Electrochromic Glass Markets
4.1 Real Estate Markets
4.1.1 Current and Future Market Conditions
4.1.2 End-User Choice Pattern in the Smart Windows
4.1.3 The Retrofit Market for EC Glass
4.1.4 Eight-Year Forecast of EC Smart Windows in Buildings
4.2 Automotive Markets
4.2.1 Current and Future Market Conditions
4.2.2 EC Smart Windows in Automotive Markets
4.2.3 EC Auto Mirrors
4.2.4 The Aftermarket for EC Glass
4.2.5 Eight-Year Forecast of EC Smart Windows in Buildings
4.2.6 EC Glass in Cell Phone Cameras
4.3 Geographic Breakout of EC Glass Markets
4.4 Summary Eight-Year Forecast of EC Glass Markets by Application
4.5 Eight-Year Forecast of EC Glass by Substrate and Coating Technology
4.6 Key Points Made in this Chapter
Chapter Five:  EC Glass Products -- Suppliers and Supply Chain
5.1 Structure of the EC Glass Products Industry
5.1.1 Basic EC Materials Firms
5.1.2 Major Glass Companies
5.2 Chromogenics (Sweden)
5.2.1 Products and Manufacturing
5.2.1 Markets, Investors and Partners
5.3 EControl-Glas (Germany)
5.4 Gentex (United States)
5.4.1   Products and Markets
5.5 Gesimat (Germany)
5.5.1 Manufacturing Capabilities and Products
5.6 Merck (Germany)
5.7 Sage Electrochromics (United States)
5.7.1 Products
5.7.2 Technology and Manufacturing
5.7.2 Customers and Investors
5.8 E-Chromic Technologies (United States)
5.9 View (United States)
5.9.1 Products, Technologies and Channels
5.9.2 Markets and Marketing
5.9.3 Partnerships and Investors
5.9.4 Lawsuit with Sage
List of Exhibits
Exhibit E-1: Comparison of Smart Windows Materials and Technologies. 
Exhibit E-2: Summary of Eight-Year Forecasts for EC Glass Markets ($ Millions) 
Exhibit 2-1: Materials Platform Evolution in the Electrochromic Windows Market 
Exhibit 2-2: Commercial Electrochromic Materials for Smart Windows. 
Exhibit 3-1: Eight-Year Forecast of Hybrid Photochromic/EC Glass for Smart Windows. 
Exhibit 4-1: Customer Choice Possibilities in the Smart Windows Materials Markets. 
Exhibit 4-2: Building Codes Promoting the Use of Smart Windows. 
Exhibit 4-3: Eight-Year Forecast of Worldwide Construction by Type of Building. 
Exhibit 4-4: Eight-Year Forecast of Worldwide  Construction Glass by Type of Building. 
Exhibit 4-5: Summary of Eight-Year Forecasts for EC Glass Smart Windows in Residential Buildings by Substrate and Type of Building. 
Exhibit 4-6: Summary of Eight-Year Forecasts for EC Glass Smart Windows in Commercial Buildings by Substrate and Type of Building. 
Exhibit 4-9:  Selected Auto Glass Firms. 
Exhibit 4-10: Value Added Features for EC Automotive Mirrors and Possible Extension to Other Smart Auto Glass Application. 
Exhibit 4-11: Worldwide Automotive Glass Production. 
Exhibit 4-12: Summary of Eight-Year Forecasts for EC Smart Windows in Automotive by Type of Technology/Vehicle Type. 
Exhibit 4-13: Summary of Eight-Year Forecasts for EC Glass and Film in Automotive by Major Geographical Regions ($ Millions) 
Exhibit 4-14: Eight-Year Forecast of Smart Auto Glass Other than Self-Tinting Windows. 
Exhibit 4-15: Summary of Eight-Year Forecasts for EC Smart Windows for Aerospace Applications  

Electrochromic Glass and Film Markets – 2014-2021

Electrochromic Glass Market Will Reach $ 2.2 billion by 2020 says New NanoMarkets Report

Glen Allen, VA: According to “Electrochromic Glass and Film Markets – 2014-2021” a new report from industry analyst firm NanoMarkets, the market for electrochromic (EC) glass will reach $2.2 billion in revenue by 2020, growing to over $3 billion by 2022.

While the biggest opportunity for EC glass will be found in smart windows, new applications such as shutters for smartphone cameras or electrochromic displays may emerge for EC glass over the next decade.  The EC glass sector has attracted investment from giant multinationals such as Corning, GE, Guardian Industries, Merck, PPG, Saint-Gobain, and Seagate. One EC glass firm—View – is believed to have clocked up $300 million in direct investment.

More on this report can be found at:

About the report:

This report identifies and quantifies the opportunities for EC glass and film in the construction industry, automotive windows and mirrors and emerging applications. It also discusses the commercialization of novel EC materials. Eight-year forecasts are provided, with breakouts by applications in volume and value terms and with further breakouts by region/country.

This report also analyzes the product market strategies of the leading firms active in EC glass space.  Firms discussed in the report include: Chromogenics, Corning, E-Chromic, EControl-Glas, Guardian Industries, GE, Gentex, Gesimat, Grupo Ficosa International, Guardian Glass, Ichikoh Industries, Magna International, Murakami Kaimeido, Merck, PPG, Sage Electrochromics, Saint-Gobain, Samvardhana Motherson Reflective, Seagate, SWITCH Materials, Tokai Rika Company and View.

From the report: NanoMarkets believes that EC glass has considerable opportunities going forward in the smart windows market.  Although the market for EC smart windows are small at present – just over $15 million in 2015, NanoMarkets sees revenues from EC smart windows reaching more than $700 million by 2020.

Although other smart materials are being developed for the smart windows market, EC materials are most likely to dominate the space based on their low cost and availability. Meanwhile, Sage Electrochromics, a subsidiary of Saint-Gobain, has claimed that its new manufacturing facility will let it to reduce the cost of EC glass by as much as 70 percent. Currently EC glass is integrated into IGUs and sold like other windows.  However, by 2016 it is expected that EC film will be available which is suitable for retrofitting existing windows, transforming them into energy efficient smart windows.”

NanoMarkets also expects new high-performance EC coatings to emerge for smart windows and other applications, although many will be variants EC materials currently used.  Nickel oxide is being added to tungsten oxide for improved color neutrality. NanoMarkets also expects the addition of ITO and other nanoparticles to EC polymers already used in smart windows in order to improve solar absorption.  If, as NanoMarkets expects, Gentex enters the general-purpose smart windows space (it already sell smart windows into the aerospace sector) it would change the materials mix, since its EC mirror technology is based on viologens, which are not currently used in smart windows.

Outside of EC windows and mirrors, the report suggests that there may be a revival of EC displays for certain niche markets, such as powered credit cards.  Another opportunity may be the use of EC glass devices as a replacement for conventional mechanical iris diaphragms used in smartphone cameras.  These novel devices will supposedly be more reliable than the existing technology.  Although EC shutters of this kind will not be available for a few years, NanoMarkets estimates their potential market is around two billion units.

About NanoMarkets

NanoMarkets tracks and analyzes emerging markets in energy, electronics and other area created by developments in advanced materials. Visit for a full listing of NanoMarkets’ reports and other services.

posted Dec 18, 2014

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