market reports

Smart Mirrors Technologies and Markets, 2015-2022

In this report n-tech Research updates our evaluation of the various types of technologies that companies are using to make mirrors "smart," while noting how different sectors may have different value propositions. We also explore the various market drivers for "smart mirrors" the four key end-market sectors: automotive, home/consumer, retail/commercial, and medical/healthcare. We provide eight-year forecasts for the various "smart" technologies in each sector, both in volumes and in value terms.
 
This report is designed to provide guidance for marketing, business, and technology executives from not only the traditional "mirror" sector (i.e. glass and coatings), but also from the various electronics sectors providing these "smart" functionalities, particularly displays, touch sensors, and consumer electronics. We also believe this report will be valuable to evaluators in these end-markets as they evaluate how such "smart mirrors" are evolving to meet their unique application requirements.

Executive Summary
E.1 Smart Mirrors Emerging: More Functionality and Tailoring to End-User Markets
E.2 Technology Evolution in Smart Mirrors
E.2.1 Smart Coatings and Smart Mirrors
E.2.2 Electronics Are Essential to the Future of Smart Mirrors
E.2.3 Mirror Images: Playing the Semantics Game
E.3 Application Update: Putting Smart Mirrors to Work
E.3.1 Retail: Big Names Bringing Clout
E.3.2 Home and Consumer: Hidden Value?
E.3.3 Healthcare: Awaiting Diagnosis
E.3.4 Automotive: Shifting Gears, Changing Lanes
E.3.5 Opportunities in Smart Mirrors: Technology and Market Drivers
E.4 Companies to Watch in Smart Mirrors
E.4.1 Gentex (U.S.)
E.4.2 Magna Mirrors (U.S.)
E.4.3 eBay (U.S.)
E.4.4 MemoMi (U.S.)
E.4.5 Panasonic (Japan)
E.4.6 Electric Mirror (U.S.)
E.4.7 Other Electronics Conglomerates
E.4.5 Glass Giants
E.5 Summary of Eight-Year Market Forecasts for Smart Mirrors

Chapter One: Introduction
1.1 Background to this Report
1.1.1 Making Mirrors Smart: First Coatings, Now Electronics
1.1.2 Growth in End Markets: Testing Time
1.1.3 What's Next for Smart Mirrors: Time to Redefine?
1.1.4 Evolving Market, Evolving Landscape
1.2 Objective and Scope of this Report
1.3 Methodology of this Report
1.3.1 Forecasting Methodology
1.3.2 Economic Assumptions
1.4 Plan of this Report

Chapter Two: Smart Mirror Technologies, Improvements and Updates
2.1 What Makes a Mirror Smart?
2.1.1 Smart Glass: Momentum for Mirrors?
2.2 Self-Dimming Mirrors
2.2.1 Electrochromic Technology
2.2.2 Other Self-Dimming Technologies for Smart Mirrors
2.3 Self-Cleaning Mirrors
2.3.1 Hydrophobic Coatings
2.3.2 Hydrophilic Coatings
2.4 Self-Repairing Mirrors
2.4.1 Diagnosing the Opportunity for Self-Healing Mirrors
2.4.2 Types of Self-Healing Technologies
2.4.3 Challenges with Self-Healing Coatings
2.4.4 Suppliers of Self-Healing coatings
2.4.5 Recent Research in Self-Healing Coatings
2.5 Embedded Electronic Devices in Smart Mirrors
2.5.1 Sensors
2.5.2 Displays
2.5.3 Cameras
2.5.4 Touch Sensors
2.5.5 Lighting
2.5.6 Software and Processing
2.5.7 Point to Ponder: Are Future Smart Mirrors Merely Displays?
2.6 Key Points in this Chapter

Chapter Three: Smart Mirrors in Automotive Markets
3.1 The Evolution of Vehicle Mirrors
3.1.1 Safety Above All
3.1.2 Comfort and Style, Nice to Have, but Not Market Drivers
3.2 The Road Ahead: Multiple Functions
3.3 Smart Mirror Offerings: Gentex vs. Magna
3.4 Smart Mirrors' Biggest Threats in Automotive
3.4.1 Market Maturity: Where's the Growth?
3.4.2 Cameras, Mandates, and Mirrors: The Evolution of Vehicle Vision
3.5 A Big Year Ahead: Fighting for Smart Auto Mirrors' Future
3.5.1 Gentex Rolls On
3.5.1 Updates from Other Smart Mirror Suppliers
3.6 Into the Future: Driverless Cars and Cameras
3.7 Eight-Year Forecasts for Smart Mirrors in Automotive Applications
3.7.1 Market Assumptions
3.7.2 Economic Assumptions
3.7.3 Pricing Assumptions
3.7.4 Forecasts for Smart Mirror Technologies in Automotive Applications
3.8 Key Points from this Chapter

Chapter Four: Smart Mirrors in Retail and Advertising
4.1 What's Driving Smart Mirrors: Empower and Engage
4.1.1 Hybridization: Merging Physical and Digital Commerce
4.1.2 Retailers and Smart Mirrors: Presenting the Digital You
4.1.3 Displays as Smart Mirrors: What's in a Name?
4.1.3 Why RFID Matters
4.2 Hurdles to Smart Mirror Adoption
4.2.1 How Important is Privacy?
4.2 Examples of Smart Mirror Pilots for Retail Shopping
4.2.1 A Brief History of Smart Mirror Projects
4.2.2 Big Names, Big Hopes: The New Wave of Smart Mirror Rollouts
4.3 Smart Mirrors and Advertisements
4.3.1 Examples of Ad-Mirror Products and Deployments
4.4 Eight-Year Forecast of Smart Mirrors in Retail and Advertising
4.5 Key Points in this Chapter

Chapter Five: Smart Mirrors in Consumer Household Applications
5.1 Making Home Mirrors Smart: Where, Why and How
5.1.1 Primary Drivers: Is Content King?
5.2 Framing the Conversation: Smart Mirrors in Bathrooms and Bedrooms
5.2.1 Smart Mirrors in Bathrooms: Still Conceptual
5.2.2 Newer Smart Mirror Prototypes, More Big Names
5.3 Crossing Over: Smart Mirrors in Hospitality
5.4 Around the House: Mirror TVs and Other Aesthetics
5.4 Personal Smart Mirrors: Just the Phone, Ma'am
5.5 Eight-Rear Forecasts for Smart Mirrors in Consumer and Household Applications
5.6 Key Points from this Chapter

Chapter Six: Smart Mirrors in Healthcare and Medical Applications
6.1 Smart Mirrors as a Medical Device
6.2 Personal Healthcare: Wellness and Therapy
6.2.1 Progress Update: Promise, but No Products Yet
6.2.2 News from the Research Front
6.2.3 Smart Mirrors and Elderly Patients
6.3 Professional Healthcare: Optics to Rehab
6.3.1 Panasonic's Smart Mirror for Rehab
6.3.2 Smart Mirrors and Shopping for Eyeglasses
6.3.3 A Smart Mirror ... in Name Only?
6.4 Eight-Year Forecasts for Smart Mirror Technologies in Medical/Healthcare Applications
6.5 Key Points from this Chapter
Acronyms and Abbreviations Used In this Report
About the Author


List of Exhibits

Exhibit 1-1: Drivers for Growth of Smart Mirrors    
Exhibit 2-1: Smart Functionalities for Mirrors    
Exhibit 2-2:  Examples of Self-Cleaning Glass Coatings    
Exhibit 2-3:  Selected R&D Trends and Institutions in Self-Cleaning Glass    
Exhibit 2-4:  Potential Electronic Functionality for Smart Mirrors    
Exhibit 2-5: Types of displays and their suitability for mirrors    
Exhibit 3-1: Comparison of Smart Mirrors from Gentex and Magna    
Exhibit 3-2: Light Vehicles with Standard Backup Cameras    
Exhibit 3-3: Analysis of the Market for Smart Mirror Technologies in Automotive Applications    
Exhibit 3-4 Cost of Smart Mirror Technologies in Automotive Applications (including cost of integration)    
Exhibit 3-5: Automotive Interior Rear-View Smart Mirrors by Technology    
Exhibit 3-6 Automotive Exterior/Wing Smart Mirrors by Technology    
Exhibit 3-7 Summary of the Market Value of Automotive Smart Mirror Technologies    
Exhibit 4-1: Smart Mirror Functions and Technologies in a Retail Environment    
Exhibit 4-2: Smart Mirror Pilot Deployments in the Past Decade    
Exhibit 4-3: The Addressable Market for Smart Mirror Technologies in Retail and Advertising    
Exhibit 4-4: Cost of Smart Mirror Technologies in Retail and Advertising Applications    
Exhibit 4-5: Smart Mirror Technologies in Retail and Advertising Applications    
Exhibit 5-1: The Addressable Market for Smart Mirror Technologies in Consumer Goods    
Exhibit 5-2: Cost and Penetration of Smart Mirror Technologies in Consumer Goods    
Exhibit 5-3: Market Value of Smart Mirror Technologies in Consumer Goods    
Exhibit 6-1: The Addressable Market for Smart Mirror Technologies in Healthcare and Medical Applications    
Exhibit 6-2: Cost of Smart Mirror Technologies in Healthcare and Medical Applications  ($/Unit)    

Smart Mirrors Technologies and Markets

New n-tech Research Report Sees Smart Mirrors Will Become a $7 Billion Business

Glen Allen, VA:  Industry Analyst firm n-tech Research believes we are entering a critical period for smart mirrors, in terms of both their technology evolution and their arrival into end markets. In its latest report, the firm sees the smart mirrors market currently valued at $1.8 billion in revenue in 2015, driven almost entirely by the automotive sector, but increasing to $3.0 billion by 2018 and to more than $7 billion by 2022 as smart mirrors gain significant adoption in retail and consumer sectors.
 
Details of the new report, "Smart Mirrors Technologies and Markets, 2015-2022" including a downloadable excerpt, are available at: http://ntechresearch.com/market_reports/smart-mirrors-technologies-and-markets-2015-2022
 
About the Report:
 
The concept has been around for decades: imbue the humble mirror with additional smart functionalities to perform tasks that otherwise would require manual activation by a person or by some other system. These functionalities are derived from: (1) improved coatings for self-dimming, cleaning, and repair, and (2) incorporation of various embedded electronics: sensors, displays, cameras, touchscreens, wireless networking, lighting, and software/processing to stitch them all together.
 
The basic growth drivers for smart mirrors can be aligned around three or four categories: safety, advertising/marketing, comfort/convenience, and design/style.  In applications outside of automotive, smart mirrors are intended to serve as information hubs, to adjust the user's ambient surroundings, and even deliver energy savings.
 
This n-tech Research report updates our evaluation of the various types of technologies that companies are using to make mirrors "smart," while exploring the different value propositions across several key end-market sectors: automotive, home/consumer, retail/commercial, and medical/healthcare. We provide eight-year forecasts for the various "smart" technologies in each sector, both in volumes and in value terms.
 
Among the companies discussed in this report:  Acep, ad notam, AdBurg, Admirror, AGC, Alke, Bloomingdale's, ClearView, Dension, eBay, Electric Mirror, EverVue, Ficosa, Frame My TV, Gentex, Innoviesoft, Intel, Intelligent Glass, JumiTech, LG, Magna Mirrors, MemoMi, Mmapsmobile, MultiTaction, Neiman Marcus, Nordstrom, Panasonic, Philips, Pilkington, Pioneer, Procter & Gamble/Oral-B, ProVision, Rebecca Minkoff, Samsung, Séura, Solufarm, Sony, Toshiba, and Zytronic.
 
Highlights from the Report:
 
Some individual trends we highlight in this new report:
 
•           Self-dimming coatings remain a central feature for automotive mirrors, but other kinds of smart coatings –- self cleaning and self-healing—have yet to really prove their worth in any end markets for smart mirrors. Instead, a smart mirror's extra functions are increasingly delivered through, and even enabled by, various types of embedded electronics, and in multiple iterations.
 
•           The more electronics that smart mirrors integrate, the harder it is to define exactly what some of these products are: Is it a mirror with an embedded display? Is a giant display with cameras trained on the user, a smart mirror? What about a display with a reflective layer, gesture recognition, and other sensors? Future smart mirrors will largely be defined by the end applications—and in many cases they might be true mirrors in name only.
 
•           Self-dimming automotive mirrors are incorporating additional higher-tech capabilities such as cameras and displays, thanks to market demand and government regulations. Meanwhile, the newest wave of smart mirror roll-outs in retail and consumer environments involve some very large brand names and some equally major technology giants, alongside smaller companies making inroads.
 
•           Automotive remains by far the largest market for smart mirrors in our near-term view. However, we see enormous potential in key markets of home/consumer and retail/commercial/advertising, which we expect will become billion-dollar markets by the end of our eight-year forecast period.
 
About n-tech Research:
 
n-tech Research is the leading provider of market research and industry analysis for the advanced materials sector, with a special focus on the latest functional and smart materials. Visit http://www.ntechresearch.com for a full listing of the firm’s services.
 
n-tech Research is a NanoMarkets company.
 
Contact:
 
Robert Nolan
NanoMarkets
(804) 938-0030

posted Apr 28, 2015

n-tech research  what's next in emerging technology 

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