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Smart Glass Opportunities in the Automotive Industry—2014

This report provides an in-depth analysis of the worldwide market for smart glass used in cars and trucks identifying the main opportunities that smart glass presents for glass and coatings makers as well as for the car firms themselves.  In addition, the report includes an eight-year (volume and value) forecast of smart auto glass with breakouts by materials technology and functionality.

The report incorporates a technology assessment of the latest smart glass technologies for the automotive sector including self-tinting glass, self-cleaning glass, self-healing glass, and automotive display glass.  Applications covered are windshields, mirrors, sunroofs, other automotive windows and dashboards.  The report also discusses the glass-related opportunities that NanoMarkets sees emerging as the result of the latest trends in automotive infotainment systems. 

This report pinpoints the main trends that will shape the revenue potential of smart auto glass in the next decade.  Noting that many of the smart glass technologies used in cars and trucks have low performance and short lifetimes, this report analyzes how performance will be improved and how this can lead to enhanced revenue streams for the firms involved with smart auto glass, both as technology providers and as OEMs.

Finally, the report also discusses smart glass adoption strategies by the major automobile and light truck companies, along with the product, market and supply chain strategies of key firms that are shaping the market for smart auto. 

Executive Summary    
E.1 The Meanings and Locations of Smart Auto Glass    
E.2 Four Key Drivers for the Use of Smart Glass in the Automotive Sector    
E.2.1 Self-Tinting Glass in the Automotive Sector    
E.2.2 PDLC Privacy Glass in the Automotive Sector    
E.2.3 Smart Mirrors    
E.2.4 Self-Cleaning Glass    
E.2.5 Self-Healing Glass    
E.2.6 Embedded Intelligence in Smart Auto Glass.    
E.3 Six Companies that will Shape the Smart Auto Glass Business    
E.4 Opportunities for Glass Makers    
E.5 Opportunities for Specialty Chemical Companies    
E.6 Summary of Eight-Year Forecasts for Smart Windows Materials

Chapter One: Introduction    
1.1 Background to this Report    
1.1.1 Automobiles, Glass and the Internet-of-Things    
1.1.2 Environment, Fuel Efficiency and Smart Glass    
1.1.3 Smart Glass, Comfort and Design Trends    
1.2 Objectives and Scope of This Report    
1.3 Methodology of this Report    
1.4 Plan of this Report    

Chapter Two: Assessment of Smart Glass Technologies for the Automotive Market    
2.1 Forecasts and Forecasting Methodology    
2.1.1 Scope of Forecasts    
2.1.2 Data Sources    
2.1.3 Alternative Scenarios and Market Risks    
2.2 Strategic Role of Glass in the Automobile Industry    
2.2.1 Growing Emphasis on Complex Glazing    
2.3 Self-Tinting Windows and Window Film    
2.3.1 Relationship to Retrofit Window Film Market    
2.4 The Market for Electrochromic Glass in the Automotive Sector    
2.4.1 Why Electrochromic Glass May Become More Common in the Automotive Sector    
2.4.2 Suppliers of Electrochromic Windows for the Automotive Sector    
2.4.3 Eight-Year Forecasts for Electrochromic Smart Windows in the Automotive Sector    
2.4.4 Market Forecast and Supply Structure Analysis for Electrochromic Self-Dimming Auto Mirrors    
2.5 Could SPD Dominate Auto Glass?    
2.5.1 SPD Technology    
2.5.2 SPD Customers in the Automotive Sector    
2.5.3 Role of Research Frontiers    
2.5.4 Eight-Year Forecasts of SPD Technology in the Automotive Sector    
2.6 Thermochromic Glass in the Auto Industry    
2.6.1 Eight-Year Forecasts of Thermochromic Technology in the Automotive Sector    
2.7 Photochromic Glass in the Auto Industry    
2.7.1 SWITCH Materials    
2.7.2 Eight-Year Forecasts of Photochromic Technology in the Automotive Sector
2.8  PDLC and Privacy Glass in Autos    
2.8.1 Eight-Year Forecasts of PDLC Technology in the Automotive Sector    
2.9 Self-Cleaning Glass in the Automotive Sector    
2.9.1 Self-Cleaning Glass Technology:  Current State of the Art and Future Technology Directions    
2.9.2 Actual and Potential Suppliers of Self-Cleaning Glass Technology    
2.9.3 Eight-Year Forecasts of Self-Cleaning Automotive Glass    
2.10 A Future for Self-Healing Glass in the Auto Industry?    
2.10.1 Evolution of Self-Repairing Coatings    
2.10.2 Firms Active in the Self-Healing/Self-Repairing Coating Sector    
2.10.3 Eight-Year Forecasts of Self-Healing Automotive Glass    
2.11 Markets for Auto Glass-Embedded Electronics    
2.11.1 Heads-Up Displays in Windshields    
2.11.2 Glass for Dashboards, Information Displays and Entertainment Features    
2.11.3 Adding Photovoltaic Capability to Auto Windows
2.11.4 Eight-Year Forecasts of Device-Enabled Automotive Glass    
2.12 Potential for Multi-Functional Glass    
2.13 Summary of Eight-Year Forecasts of Smart Glass in Automotive Sector by Technology
2.14 Key Points from this Chapter  

Chapter Three: Smart Glass in the Context of Automotive Industry Structure and Developments    
3.1 Current Industry Structure and Behavior:  Implications for the Auto Glass Sector    
3.1.1 Smart Glass and Existing Supply Structure for Auto Glass    
3.1.2 Smart Glass and Auto Companies    
3.1.3 Smart Glass and Vehicle Types    
3.2 Smart Auto Glass and Current Design Trends    
3.2.1 Smart Auto Glass May Have its Own Path for Environmental Considerations    
3.2.2 Smart Auto Glass and Fuel Economy
3.2.3 High-SPF Glass as an Alternative to Self-Tinting Glass    
3.2.4 Windshield and Sunroof Design    
3.2.5 Trend Towards More Automotive Telematics May Mean New Kinds of Display Glass    
3.3 Smart Auto Glass and Current Production Trends    
3.4 Key Points from this Chapter    
Acronyms and Abbreviations Used In this Report    
About the Author

NanoMarkets Projects Smart Glass Sales to the Automotive Sector to Reach $3.2 Billion by 2021

Glen Allen, Virginia:  Industry analyst firm NanoMarkets has published a new report, “Smart Glass Opportunities in the Automotive Industry – 2014” covering the market for smart glass in the automotive sector.  In this report the NanoMarkets says it expects this market to reach $2.1 billion by 2019, compared with $1.0 billion in 2014.  
Smart glass sales for cars, trucks and public transport are currently dominated by electrochromic mirrors; a relatively mature business. However, the report predicts new revenue opportunities emerging for smart auto glass from active self-dimming windows, self-cleaning glass and self-repairing glass and especially from glass embedded with electronic and photovoltaic capability.  Electrochromic mirrors account for 90 percent of smart auto glass revenues today, but this percentage will have dropped to 67 percent by 2019.
Key factors promoting the use of smart automotive glass include enhanced energy efficiency, safety, comfort and style.  These factors are not new to the auto industry but ongoing technology improvements allow smart glass firms to better create value with their products.
About the report:
In the report, NanoMarkets analyzes opportunities available for the following categories of smart auto glass:  self-tinting glass (electrochromic, photochromic, thermochromic and SPD), smart privacy glass, smart mirrors, self-cleaning glass, self-healing glass, device- embedded glass and retrofit window film.  Addressable markets discussed include cars, trucks and various forms of public transportation.
The report includes eight-year forecasts of smart auto glass markets in volume (square meters) and value ($ million) terms.  It also discusses adoption strategies for smart glass by major automobile/truck companies and the smart auto glass strategies of leading suppliers.
Firms covered in the report include:  3M, American Glass, Apple, ASG, Audi, AutoGlass, Balcony Systems, BASF, Bayer, BMW, Cardinal, Carlex, Chameleon Photochromic Smart Film, ChromoGenics, Corning, Dow Chemical, DuPont, Eastman Chemical/Solutia, GE, Gentex, Guardian, Hitachi, Hypho Technology, International Trading, Mercedes, NDFOS, NeoView Kolon, Nissan, NSG/Pilkington, Pleotint, PPG, Ravenbrick, Research Frontiers, Saint-Gobain, Samsung, Sage, Scienstry, Southwall, Solvay, Suntek, Toray, Transition Window Tint, SWITCH Materials, US e-Chromics, and View. 
From the report:
Until recently – apart from electrochromic mirrors – smart auto glass consisted of passive self-tinting windows that adjusted to glare but provided no passenger or driver control so were of limited use.  Passive self-tinting glass will continue to sell into the auto sector, but NanoMarkets expects that use of active thermochromic and SPD technologies that provide more control will grow and self-tinting windows will move beyond being just a design feature in expensive cars.  As a result, the market for active self-tinting glass/ films will reach around $240 million by 2020.
Automotive windows have previously added intelligence with smart coatings such as electrochromic or self-cleaning materials.  However, the latest generation of smart windows uses embedded electronics and photovoltaics as well.  This trend is enabled by new solution processing techniques and thin-film devices and will add to the comfort and energy efficiency of cars.  On-board photovoltaic capability can add to fuel efficiency by running lights and air conditioning. Windows and sunroofs can become soft cabin lights at night contributing to comfort and design appeal.  Device-embedded auto glass is already available and is expected to become a $330 million market by 2020.
The report also notes that in the past “self-cleaning” and “self-healing” glass have really meant little more than short-lived wipe on coatings that facilitate washing off dirt or covering up scratches.  New developments in advanced materials now hint at auto glass that actually self-repairs when cracked, while some glass firms look forward to when windshields will not need wipers.  As a result, the market for self-healing and self-cleaning glass is expected to reach almost $420 million by 2020.
About NanoMarkets:
NanoMarkets tracks and analyzes emerging markets in energy, electronics and other area created by developments in advanced materials. The firm is a recognized leader in industry analysis and forecasts in smart glass and windows markets, which it has been covering for more than five years.
Visit for a full listing of NanoMarkets' reports and other services.
Robert Nolan
(804) 938-0030

posted Feb 26, 2014

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